Rwazi Raises $12M Series A to Expand AI Consumer Insights Across 40+ Countries

Rwazi, a market intelligence startup founded by Joseph Rutakangwa and Eric Sewankambo, has raised $12 million in a Series A funding round led by Bonfire Ventures to expand its AI-powered consumer data platform focused on emerging markets. The company utilizes zero-party data voluntarily shared by consumers across more than 40 countries and uses AI to validate and analyze this data, providing real-time consumer insights that help global brands like Coca-Cola, Nestlé, Visa, and Pampers understand purchasing behavior where traditional data sources are fragmented or outdated. Rwazi's AI copilot delivers decision intelligence by simulating outcomes and recommending next best moves, enabling enterprises to anticipate market shifts and optimize strategies across marketing, product, and operations. With the new funding, Rwazi plans to deepen its simulation capabilities, enhance its global data infrastructure, expand its engineering team, and grow its presence in the U.S. and Europe. The startup addresses a critical gap in consumer intelligence for emerging economies, where reliable and timely data is scarce, by providing actionable insights to reduce acquisition costs and build customer loyalty. This investment brings Rwazi's total funding to over $16 million, reflecting confidence in its innovative approach to solving global market intelligence challenges.