Global Smartwatch Shipments Decline 7 Percent in 2024

The smartwatch market has seen its first global decline in shipments, dropping by 7% in 2024, primarily due to weak performance by Apple and a lack of innovation in the basic smartwatch segment, particularly in India. Despite this downturn, the adoption of smartwatches continues to grow, with many adults still yet to embrace the technology, indicating potential for future market expansion. The rise of hybrid smartwatches, such as the Withings ScanWatch Nova, offers consumers a blend of traditional watch aesthetics and modern health tracking features, albeit at a premium price. Meanwhile, the cult brand Pebble is making a comeback with its new Core 2 Duo and Core Time 2 models, which evoke nostalgia with their retro designs and emphasize long battery life and basic fitness tracking capabilities. These developments reflect a diverse landscape in the wearable tech market, catering to varying consumer preferences and needs. Overall, while challenges persist, the smartwatch segment remains a dynamic field with opportunities for growth and innovation.