Sidney Crosby Invests in Swiss Watch Brand Norqain

Pittsburgh Penguins star Sidney Crosby has ventured into the business world by becoming a shareholder and brand ambassador for the Swiss watch company Norqain. Founded in 2018 and co-founded by former NHL players Mark Streit and Roman Josi, Norqain has gained popularity since partnering with the NHLPA. Crosby, who has been a fan of Norqain since receiving a watch at the 2019 NHL All-Star Game, expressed enthusiasm for supporting the brand's growth, emphasizing shared values with Streit. This partnership marks a significant milestone for Crosby, who aims to elevate Norqain's presence in the competitive watch industry across North America. Streit noted that Crosby's commitment goes beyond endorsement, highlighting his genuine belief in the brand. With 75 retailers in the U.S. and Canada, Crosby's involvement is expected to enhance Norqain's visibility and market reach.