Chinese Brands Showcase Spring/Summer Collections at Milan Fashion Week 2025

Chinese fashion brands are prominently featured at Milan Fashion Week, showcasing their Spring/Summer 2026 women's collections and highlighting contemporary Chinese creativity on the global fashion stage. In Beijing, the 8th Hongqiao International Pearl Culture Festival combined traditional craftsmanship and modern design, emphasizing the rising "China-chic" trend and growth in the country's gold and jewelry industry. Meanwhile, the Philippines participated in Rakuten Fashion Week Tokyo with PH MODE x TYO by Manila Fashion Forward, presenting a collection that fused Filipino visual art, indigenous fibers, and Japanese sustainable technology, highlighting cultural and economic collaboration ahead of the 70th anniversary of Philippines-Japan diplomatic ties. At London Fashion Week, emerging Asian designers were spotlighted by Hu Bing Selects, with a collection from Equal Etherea paying tribute to Pierre Cardin's pioneering relationship with China, featuring retro-inspired designs that echo Cardin's 1960s style. These events collectively illustrate the increasing influence and integration of Asian cultures, creativity, and sustainability in the international fashion scene.