Anheuser-Busch Launches Phorm Energy Drink with UFC’s Dana White

Anheuser-Busch has entered the $24 billion energy drink market with Phorm Energy, a new product developed in partnership with UFC President Dana White and Missouri-based nutrition company 1st Phorm. The non-alcoholic drink contains natural caffeine from green tea extract, electrolytes, and zero sugar or artificial flavors, and comes in four flavors: grape, orange, blue, and Screamin’ Freedom. Anheuser-Busch CEO Brendan Whitworth highlighted the collaboration as a union of strong American brands committed to innovation and quality. This move follows declining beer sales and aims to diversify Anheuser-Busch's portfolio by tapping into the growing energy drink category, which is forecasted to reach $33 billion in the next five years. The partnership leverages Dana White's entrepreneurial experience and 1st Phorm’s sports nutrition expertise, reflecting a strategic effort to disrupt the energy drink market. The product is priced at $2.99 for a 16-ounce can and marks Anheuser-Busch's renewed push into non-beer beverage segments after previous mixed success in energy drinks.