Travis Hunter Signs with Lil Wayne's Sports Agency

Travis Hunter, the Heisman Trophy-winning two-way star from Colorado, has signed with Lil Wayne's agency, Young Money APAA Sports, for his on-field representation as he transitions to the NFL. Hunter concluded his collegiate career with a 36-14 loss to BYU in the Alamo Bowl and is projected to be a top-five pick in the upcoming 2025 NFL Draft. Young Money outperformed several major sports agencies, including WME and Klutch Sports Group, in securing Hunter's representation. While Young Money will manage his on-field contracts, Hunter will continue to work with SMAC Entertainment for off-field deals, which have included significant NIL partnerships. This collaboration highlights the increasing intersection between sports and entertainment, as cultural icons like Lil Wayne become influential in athlete representation. Hunter's decision reflects a growing trend among athletes to align with brands that resonate with their personal identities and career goals.