Saudi Investment Firm Acquires Minority Stake in DAZN

SURJ Sports Investment, a company under Saudi Arabia's Public Investment Fund (PIF), has confirmed its acquisition of a minority stake in the sports streaming service DAZN. The partnership aims to establish DAZN MENA, a joint venture focused on enhancing sports broadcasting in the Middle East and North Africa. This investment comes amidst ongoing efforts by Saudi Arabia to bolster its sports industry, which has included substantial investments in football and other sports. DAZN, which has been struggling financially, recently secured broadcasting rights for major events, including the FIFA Club World Cup. Both companies believe that this collaboration will help increase access to high-quality sports content and drive fan engagement in the region. The strategic move positions Saudi Arabia as a growing player in the global sports investment landscape.