A bipartisan group of U.S. senators, including Chris Coons and Marsha Blackburn, has introduced the NO FAKES Act, aiming to outlaw the creation of AI-generated replicas of a person's voice or likeness without consent. This legislation seeks to establish federal intellectual property rights for individuals' publicity, a significant step as such rights currently exist only at the state level. The bill is backed by major entertainment organizations like SAG-AFTRA and the Motion Picture Association, emphasizing the need for protections against the misuse of AI technology that has already exploited many celebrities, including Taylor Swift and Scarlett Johansson. While the bill aims to protect individuals, it also includes provisions to safeguard First Amendment rights related to satire and historical recreations. The introduction of the NO FAKES Act follows a broader discourse on the implications of deepfake technology in both entertainment and public life, highlighting the urgency for regulatory measures. If passed, the act would ensure that the right to control one's likeness endures even after death, extending protections for up to 70 years for heirs.