Florida records nearly 143 million visitors in 2024

Florida set a new tourism record in 2024, welcoming approximately 142.9 million visitors, a 1.6% increase from the previous year. Domestic tourists comprised the majority, accounting for 91.5% of the total, while international arrivals included nearly 9 million travelers. The fourth quarter of 2024 alone saw a record 33.1 million visitors, underscoring the state's robust recovery from prior challenges, including hurricanes. Governor Ron DeSantis hailed the increase as a testament to Florida's appeal as a premier destination, indicating that the numbers are close to pre-pandemic levels. Despite these successes, international travel remains below 2019 figures, highlighting ongoing recovery efforts in that sector. Overall, Florida's tourism industry continues to thrive, contributing significantly to the state's economy and quality of life for its residents.