Martin Lewis Warns Over Widespread Scam Ads Misusing Identity

Martin Lewis has issued a strong warning against fraudulent online adverts that misuse his name and image to scam individuals out of their money, particularly through fake cryptocurrency investment schemes. A woman named Gill Casey shared the tragic story of her late husband Tim, who lost approximately £90,000 after being deceived by a bogus promotion appearing to involve Lewis, which falsely claimed to be linked to the ITV show This Morning. Scammers engaged Tim with frequent calls and psychological manipulation, eventually extracting more money by inventing tax and commission fees. Lewis emphasized that he does not endorse any investment products or adverts, calling the scammers "criminals" and describing the misuse of his image as "disgraceful." The emotional and financial toll on victims like Tim Casey is severe, with his family reporting a significant decline in his health and wellbeing following the scam. Lewis continues to advocate for consumer protection and urges the public to remain cautious of online investment schemes promising unrealistic returns.