A parade of over 100 luxury supercars, including Rolls-Royces, Ferraris, and Lamborghinis, was held at Cambodia's Angkor Wat to promote the UNESCO World Heritage site while adhering to strict guidelines prohibiting engine revving. The event, part of the Gumball 3000 rally, aimed to boost tourism in Cambodia, which saw a significant decline during the COVID-19 pandemic, dropping from 6.6 million visitors to under 200,000 in 2021. Tourism has since rebounded, with nearly 5.5 million visitors in the previous year generating over $3 billion in revenue, although still below pre-pandemic levels. The Cambodian government, represented by Tourism Minister Sok Soken, expressed hope that the event would showcase the country's cultural heritage and attract more international travelers. The Gumball 3000 rally, which started in Vietnam, travels across multiple Southeast Asian countries and is known for raising money for charity through its showcases of luxury cars. Local reactions were enthusiastic, with many expressing excitement at seeing modern vehicles juxtaposed against the ancient backdrop of Angkor Wat.