Deion Sanders, head coach of the Colorado Buffaloes, has recently responded to media criticism, particularly from ESPN's Paul Finebaum, who called Sanders' treatment of Denver Post columnist Sean Keeler 'disgraceful' and likened it to bullying. Sanders countered by questioning Finebaum's relevance, suggesting that negative attention indicates that his program is 'hot.' Following a tense exchange with Keeler at a media day, Colorado announced a ban preventing Keeler from asking questions. Sanders emphasized the need to protect mental health in the face of harsh media coverage, a sentiment echoed by ESPN analyst Desmond Howard, who defended Sanders' decision. The ongoing controversy highlights Sanders' competitive nature and his struggle to balance media relations as expectations grow for the Buffaloes in the upcoming season. Despite the pushback, Sanders remains focused on fostering a positive environment for his players.