Meta has officially launched its AI Studio in the U.S., a platform enabling creators to develop personalized AI-powered chatbots that can enhance fan engagement across its apps like Instagram, Messenger, and WhatsApp. This new tool allows users to customize chatbots with various templates and prompts, aiming to help creators manage interactions with their followers effectively. Alongside this rollout, Meta has discontinued its celebrity chatbot project, which had previously featured alter-ego versions of famous personalities, indicating a shift towards empowering individual creators. CEO Mark Zuckerberg emphasized the potential for creators to curate interactions based on their unique values and objectives through these AI avatars. The AI Studio is built using Meta's latest Llama 3.1 model, allowing for diverse applications, from cooking lessons to meme generation. Overall, this innovation represents Meta's commitment to integrating AI into content creation, enhancing user experiences and engagement.