In the lead-up to the Jammu and Kashmir assembly elections, Iltija Mufti, daughter of PDP president Mehbooba Mufti, emphasized that despite the party's current struggles, the PDP will play a crucial role in forming a non-BJP coalition government after the polls. She expressed confidence in her party's ability to navigate the turbulent political landscape and criticized media portrayals of her political ascent. Mehbooba Mufti asserted that the PDP is uniquely positioned to counter the BJP's threats to the region's identity, resources, and employment, highlighting the party's previous achievements during their time in power. She also called for the release of young and underprivileged individuals imprisoned in the region, reflecting on the need for a voice that represents the people of Jammu and Kashmir. Additionally, former MP Sheikh Abdul Rashid, recently released from prison, vowed to advocate for the rights of Kashmiris and challenged the government's narrative on peace and development. Both leaders are gearing up for a challenging electoral battle amidst claims of political marginalization under the current administration.