University of Manitoba Bisons Unveil New Athletic Brand

The University of Manitoba Bisons have unveiled a refreshed brand identity that symbolizes strength, unity, and pride, marking a new era for Bison Sports. This updated logo features a forward-facing bison that honors tradition while incorporating blue elements to align with the university's broader brand palette, reflecting both the legacy and future vibrancy of the community. The rebranding process involved extensive consultation with diverse stakeholders, including Indigenous community members, to ensure the identity resonates widely. Meanwhile, Bison football players have demonstrated their hustle off the field by founding Luxury Exteriors, a growing window washing and power washing business that benefits the local community and showcases their work ethic beyond sports. In Colorado, Lamar High School has embraced its new mascot, the bison named Thunder, as a live presence to boost school pride following state regulations on Native American mascots; Thunder participates in various sporting events, engaging students and fans alike. These stories collectively highlight how the bison symbolizes resilience, community, and a forward-looking spirit in different educational settings.