Robert Irwin Fronts Bonds U.S. Underwear Campaign

Robert Irwin, son of the late Steve Irwin, has become the face of a new underwear campaign for Bonds, an Australian brand making its debut in the U.S. The 'Made for Down Under' campaign features Irwin posing in underwear alongside snakes, spiders, and crocodiles, showcasing his wildlife conservationist roots. Irwin eagerly embraced the opportunity, seeing it as an exciting challenge and a chance to engage with new audiences. He shared that preparation for the shoot included increased fitness efforts, highlighting his active lifestyle at the Australia Zoo. Despite the bold nature of the shoot, Irwin remarked that modeling was scarier than his usual wildlife encounters. This campaign marks a significant step in his career, aligning with his commitment to continue his father's conservation legacy.