US Open Sells Over 500,000 Honey Deuce Cocktails in 2024

The Honey Deuce cocktail has become an iconic and lucrative part of the U.S. Open experience since its creation in 2006, blending vodka, lemonade, raspberry liqueur, and honeydew melon balls. In 2024, over 556,000 Honey Deuces were sold, generating nearly $13 million in revenue, highlighting its status as a cultural phenomenon among tennis fans. This signature drink has spurred a fan culture akin to other famous sporting event beverages like the Kentucky Derby's mint julep and Wimbledon's strawberries and cream. The U.S. Open features an extensive food and drink selection with 44 venues, but the Honey Deuce remains the centerpiece, symbolizing the event's festive atmosphere. New cocktails like the Watermelon Slice, featuring champagne and elderflower liqueur, are emerging to challenge the Honey Deuce's dominance. This cocktail culture enhances the overall fan experience, blending sport with social enjoyment and culinary traditions.