Mike Tyson Becomes CEO of Carma HoldCo, Cannabis Industry Giant

Mike Tyson, the former heavyweight boxing champion, has been appointed CEO of Carma HoldCo, the parent company behind several celebrity-driven cannabis and lifestyle brands including Tyson 2.0, Ric Flair Drip, and Evol by Future. Tyson’s promotion marks a deeply personal progression, as he has been involved with the company since its inception and has actively contributed to product development and brand-building. Company officials and Tyson himself emphasize that the move is not just symbolic, but a commitment to authenticity, creativity, and deeper community connection as Carma aims to expand globally. Tyson 2.0 has become a major player in the cannabis industry, building on lessons learned from earlier ventures and leveraging Tyson's advocacy for cannabis as a wellness tool. The leadership transition is seen as a pivotal moment for Carma HoldCo and Tyson 2.0, signaling a renewed focus on maintaining brand authenticity and longevity in a rapidly growing cannabis market. Tyson is expected to strengthen the company’s direction while staying true to its core values and expanding its influence.