Meta to Introduce Ads on Threads by 2025

Meta Platforms is set to introduce advertisements on its Threads app as early as January 2025, according to reports. This follows the app's rapid growth, reaching 275 million monthly users, making it a leading alternative to Twitter. Initially, Threads will feature a small number of advertisers, with a team from Instagram's advertising division overseeing the rollout. Despite the ad introduction, Meta's CFO, Susan Li, stated that Threads is not expected to significantly contribute to the company's revenue in 2025. The move to monetize Threads comes amid challenges for advertisers on Twitter, particularly under Elon Musk's ownership, which has led to a decline in ad revenue on that platform. Meta's strategy suggests an eagerness to capitalize on Threads' user base much sooner than previously anticipated.