Keith Urban Blake Shelton Launch 'The Road' CBS Country Music Contest Series

The CBS series "The Road" features 12 seasoned country musicians competing to become Keith Urban's opening acts on a national tour, with performances judged by live audiences and guidance from Urban, Blake Shelton, and Gretchen Wilson, who serves as the tour manager. The competition showcases the demanding realities of touring, requiring contestants to excel in both performance and professionalism offstage. The grand prize includes $250,000, a recording contract, and a performance slot at the 2026 Stagecoach Country Music Festival, aiming to launch a sustainable music career rather than just celebrate a trophy moment. Contestant Channing Wilson, a seasoned songwriter with over 25 years of experience, impressed Urban and Shelton with his soulful original song during the premiere, highlighting the high caliber of talent on the show. Gretchen Wilson praised Keith Urban's professionalism and stamina, describing him as a "force to be reckoned with" who inspires others to improve. The show offers viewers an unfiltered look at the gritty, authentic life of touring musicians and the high stakes involved in pursuing success in the music industry.