Kempinski, BTG Hotels Plan 200 Luxury Hotels Expansion in China

Kempinski Hotels and BTG Hotels have renewed and expanded their longstanding strategic partnership, aiming to drive substantial growth in China's luxury hospitality sector. The multi-year investment plan focuses on four key areas: expanding Kempinski’s Chinese Heritage Portfolio, launching a new lifestyle hospitality brand targeting 200 hotels in China over the next five years, supporting the Bristoria brand, and facilitating the global expansion of the NUO brand. This initiative leverages BTG's extensive local network and Kempinski's European luxury legacy to meet the rising demand for culturally immersive and sophisticated experiences among Chinese travelers. The partnership underscores Kempinski’s commitment to maintaining market leadership and adapting to evolving domestic preferences, while also enhancing guest loyalty programs and integrating membership systems. The renewed alliance is set to reinforce both brands’ dominance in one of the world’s fastest-growing luxury travel markets, particularly in major cities like Beijing and Shanghai. Overall, the collaboration signals a new era of innovation and expansion in Chinese and global luxury hospitality.