Niseko United Ski Area Attracts Global Skiers

Niseko United in Japan has gained recognition for its unique powder snow, known as 'Japow', which is exceptionally light and fluffy due to the area's climatic conditions. The resort has received over 270 inches of snow by February 2024, significantly more than leading ski destinations in the U.S. Luxury ski resorts worldwide are catering to high-end travelers with exclusive amenities, such as private chalets and Michelin-starred dining, exemplified by Courchevel 1850 in France and St. Moritz in Switzerland. Interest in Scandinavian ski resorts, particularly in Norway and Sweden, is surging, with bookings increasing due to their reliable snow conditions and diverse winter activities. Meanwhile, lesser-known ski destinations in South Korea and India are also attracting attention, offering unique experiences away from mainstream resorts. As the ski season kicks off, both seasoned and novice skiers are exploring these varied options for their winter adventures.