Billie Eilish and Chuck Taylors

Billie Eilish has launched a customizable sneaker collection in collaboration with Converse, allowing fans to personalize Chuck Taylor styles with graphics and lyrics from her latest album, 'Hit Me Hard and Soft.' The collection, which includes both classic and platform styles, will be available starting October 17. Eilish's partnership with Converse marks her continued presence in the sneaker industry, adding to her previous collaborations with Nike and Jordan Brand. Concurrently, a pop-up shop in SoHo offers exclusive merchandise related to her new album, featuring various apparel and vinyl records. The pop-up has attracted eager fans, particularly American Express cardholders who received early access. This initiative reflects Eilish's unique blend of music and fashion, offering fans creative expression through footwear.