The landscape of women's sports is evolving, with media coverage increasing from 5% to 15%, as highlighted by NWSL commissioner Jessica Berman. During the State of Sports event in Indianapolis, panelists emphasized the growing engagement and business potential surrounding women's leagues like the NWSL and WNBA, noting that brands are recognizing the value in investing in these sports. Meanwhile, the US U-20 Women's National Team made history by defeating Paraguay 7-0 in the World Cup, advancing to the knockout stage for the first time since 2016, showcasing the talent of young NCAA and NWSL athletes. The match featured standout performances, including a hat trick from Princeton's Pietra Tordin and record-setting assists from Emeri Adames. As these leagues gain momentum, they are attracting more sponsorship and fan engagement, signaling a promising future for women's athletics. This trend reflects not only an increase in popularity but also a shift in how brands and fans interact with women's sports.