Uber Eats Unveils Star-Studded Super Bowl Ad Featuring McConaughey, Stewart, XCX

Uber Eats is set to return to the Super Bowl for its fifth consecutive year with a humorous ad campaign featuring Matthew McConaughey, Martha Stewart, and Charli XCX. The campaign, themed 'Football is for Food', plays on the idea that football terminology is a clever ploy to promote food. Teasers leading up to the February 9th game showcase Stewart and XCX engaging in light-hearted banter and TikTok trends, including 'We listen and we don’t judge'. McConaughey adds his comedic flair by impersonating legendary coach Mike Ditka and humorously linking the Super Bowl's Roman numerals to food-related puns. The ads aim to capitalize on the connection between food and football, with a focus on celebratory and quirky elements that have characterized Uber Eats' previous Super Bowl spots. The full ad will be revealed during the game, promising more comedic moments featuring the star-studded cast.