Global Sports Viewership and Streaming Trends

Sports continue to captivate audiences worldwide, with 85% of internet users engaging in sports viewing through TV or online platforms. Soccer, or football, remains the dominant sport globally, while cricket and American football are highly popular in specific regions like South Asia and the U.S. The rise of athlete-centric TV programming has further enhanced fan connections by showcasing the personal stories of athletes, blending sports with relatable narratives. In parallel, the evolving landscape of Free Ad-supported Streaming TV (FAST) in India is revolutionizing how live sports and entertainment are consumed, emphasizing regional content and affordability. Innovations in live game broadcasts, driven by technologies such as AI and extended reality, are redefining fan engagement, with industry leaders sharing insights on enhancing viewer experiences. Together, these trends underscore the multifaceted appeal of sports in modern society.