Apple Reopens Ginza Store, Offers Vision Pro Demos

Apple reopened Apple Ginza on Sept. 26, 2025, returning to the site of its first retail store outside the U.S., originally opened in 2003. The redesigned four-story flagship emphasizes sustainability and Japanese aesthetics, featuring a double-skin glass façade with adaptive louvers, regionally sourced materials, wooden paneling, balcony-style spaces and operation on renewable energy. The store brings together products, services and experiences — including Genius Bar support, accessibility-minded seating and tables, personalized shopping sessions, and Today at Apple programming. To mark the reopening, Apple is hosting a Today at Apple Spotlight session with Japanese supergroup Number_i that will explore Spatial Audio and spatial video, and will offer one-on-one Apple Vision Pro demos tied to Number_i's 'U.M.A.' experience prior to a wider roll-out. Apple said the reopening is a milestone for its presence in Japan, and observers say the store reflects the company's broader push toward AI-driven, immersive retail experiences.