Post Malone Hosts UGG Feel House Opening

UGG® has launched its Feel House pop-up in Los Angeles, co-curated by nine-time Grammy-nominated artist Post Malone, who hosted an exclusive event on November 16. The immersive retail experience, open to the public until November 24, aims to blend creativity and self-expression in a space featuring bespoke product customization. Guests at the launch included notable figures such as Anwar Hadid and Alton Mason and enjoyed a live acoustic performance by Post Malone. The event showcased a unique pair of UGG Classic Boots created in collaboration with Malone, alongside catering by Craig’s LA and specialty cocktails. UGG's Vice President, Tracy Paoletti, expressed excitement about the retail space's commitment to making customers feel good through innovative products and experiences. This opening follows UGG's recent campaign featuring Malone, further solidifying their partnership in the lifestyle and fashion sectors.