Post Malone, Oreo Launch Limited Edition Cookie

Oreo has collaborated with singer Post Malone to create a limited edition cookie featuring a first-of-its-kind swirled creme, combining salted caramel and shortbread flavors. This unique filling is sandwiched between a chocolate Oreo and a golden cookie, and each pack includes nine embossments handpicked by Malone, inspired by his music career. The cookies will be available for presale starting January 27 and will hit store shelves on February 3 for a limited time. This collaboration, which aims to connect with fans through innovative partnerships, is part of Oreo's strategy to remain relevant and appealing in the market. Post Malone expressed excitement over the partnership, stating he has been a lifelong fan of Oreos and is thrilled to have created a flavor that reflects his personality. The collaboration is expected to boost Oreo's engagement with consumers, echoing past successful partnerships like those with Lady Gaga and Coca-Cola.