Samsung Plans HDR10+ Advanced to Rival Dolby Vision 2 in 2026 TVs

Samsung has announced HDR10+ Advanced, an upgraded version of its HDR10+ format designed to compete with Dolby Vision 2 and debuting with its 2026 TV lineup. This new format supports TVs with peak brightness of 4,000 to 5,000 nits and includes HDR10+ Bright mode, which uses extended metadata and AI to better interpret nuanced variations in brightness and color. HDR10+ Advanced also features AI-based tone mapping, genre recognition for optimized picture settings, intelligent motion smoothing, and improved color control for more lifelike and precise images. It targets a wide audience including gamers and home theater enthusiasts, with support already pledged by streaming services like Amazon Prime Video. Unlike Dolby Vision 2, HDR10+ Advanced offers all its enhancements as a single tier available to any supporting TV, enhancing compatibility and user experience. Samsung aims for HDR10+ Advanced to deliver superior dynamic range performance tailored to modern bright displays and diverse viewing conditions.