Fuse ODG Releases Video Responding to Band Aid

British-Ghanaian artist Fuse ODG has released a music video titled 'We Know It’s Christmas' as a direct response to the 40th anniversary remake of Band Aid's 'Do They Know It’s Christmas?'. He criticizes the Band Aid initiative for perpetuating negative stereotypes about Africa, emphasizing that 'African problems need to be solved by Africans'. Fuse ODG, who previously declined to participate in the Band Aid project, argues that such efforts, while well-intentioned, harm Africa's image and suppress its economic growth. His new video showcases the continent's beauty and celebrates African empowerment, aiming to redefine the narrative surrounding Africa. He asserts that the continent is moving away from reliance on charity towards self-determination and pride. This stance has gained traction, especially after Ed Sheeran voiced his own concerns regarding the use of his vocals in the Band Aid remake without permission.