Hyatt Completes $2.6B Playa Hotels Acquisition Expanding Caribbean, Mexico All-Inclusive Portfolio

Hyatt Hotels Corporation has completed its $2.6 billion acquisition of Playa Hotels & Resorts, significantly expanding its all-inclusive resort portfolio across Mexico, the Dominican Republic, and Jamaica. The acquisition adds 15 resorts, including eight already operating under Hyatt's Ziva and Zilara brands, with additional properties such as Secrets La Romana, Dreams La Romana, Dreams Rose Hall, Hyatt Vivid Playa del Carmen, and Sunscape Cancun. Hyatt plans to convert five of Playa's resorts, currently branded under Hilton and Wyndham, to Hyatt-owned brands like Hyatt Vivid, Dreams, Secrets, and Sunscape, reinforcing its leadership in the luxury all-inclusive segment. This acquisition builds on Hyatt’s previous all-inclusive growth, including collaborations and acquisitions since 2013, aiming to deliver enhanced guest experiences and strengthen brand consistency in premier beach destinations. Industry analysts view the rebranding as a strategic loss for Hilton but not materially impacting its earnings. Hyatt executives emphasize the cultural alignment and strengthened capabilities brought by this deal, which positions Hyatt as a dominant player in the global all-inclusive market.