NFL Directs Patriots to Remove Bluesky Account

The New England Patriots are currently not allowed to maintain an account on the social media platform Bluesky, as stated by Fred Kirsch, VP of content for Kraft Sports & Entertainment, during the team's podcast. The NFL requested the Patriots to shut down their brief account on Bluesky because it has not yet been approved as an official social media platform for the league. Kirsch expressed hope that the Patriots would rejoin Bluesky once the NFL gives the green light, citing growing engagement on the platform among NFL content creators. Bluesky, which has seen a surge in users as an alternative to X (formerly Twitter), has not yet gained official recognition from the NFL, despite its popularity. The league has shown support for other platforms like Threads, which has a smoother integration for teams and players. The situation highlights the ongoing evolution of social media strategies within professional sports organizations.