Visit Rwanda Secures Historic Sponsorships with LA Clippers, Rams

Visit Rwanda, the official tourism brand of the Rwanda Development Board, has made history by signing long-term sponsorship deals with the Los Angeles Clippers (NBA) and Los Angeles Rams (NFL), becoming the first African tourism brand to partner with teams in both leagues. As part of the partnerships, Visit Rwanda will be the exclusive jersey patch sponsor for the Clippers and the official coffee sponsor of their Intuit Dome arena, while also becoming an official international tourism sponsor of the Rams, SoFi Stadium, and Hollywood Park. These deals expand Rwanda's global sports sponsorship portfolio, which already includes prominent European football clubs such as Arsenal, Paris Saint-Germain, and Atlético de Madrid. The partnerships include community initiatives like basketball court refurbishments, youth coaching clinics, and virtual training sessions, aiming to elevate basketball talent in Rwanda and promote the country's natural beauty and biodiversity to a global audience. Rwanda Development Board CEO Jean-Guy Afrika emphasized that sport unites communities and provides a platform to showcase Rwanda's unique offerings to NBA and NFL fans worldwide. The sponsorships also reflect growing confidence in Africa's economic potential and align with broader efforts by the NBA to globalize basketball, including support for the Basketball Africa League.