Spotify Launches First Audiobook Wrapped Experience

Spotify has unveiled its annual Wrapped feature for 2024, which for the first time includes audiobooks alongside music and podcasts. Senior directors highlighted that personalized experiences will be enhanced by AI, offering users unique insights into their listening habits, while the most popular audiobooks include titles like Sarah J. Maas' 'A Court of Thorns and Roses' and J.R.R. Tolkien's 'The Fellowship of the Ring'. Additionally, Spotify has launched 'Spotify for Authors', providing authors and publishers with advanced analytics and promotional tools to better understand their audience. The platform noted a significant demographic shift in audiobook listeners, primarily comprising individuals aged 18 to 34, reflecting the popularity of genres like romance and fantasy. As part of its ongoing commitment to audiobooks, Spotify has also seen increased listening due to adaptations of popular titles into films and series. Overall, the 2024 Wrapped experience aims to celebrate both musical and literary achievements, engaging a broader audience.