Kendrick Lamar Super Bowl Halftime Show Earns Four Emmy Nominations

Kendrick Lamar's Super Bowl LIX Halftime Show, which aired in February 2025 and was produced by Roc Nation and Jesse Collins Entertainment, has earned four Emmy nominations for the 77th Primetime Emmy Awards. The performance set a record as the most-watched halftime show in history, drawing 133.5 million viewers, and featured notable guest appearances including SZA and Serena Williams. Lamar received nods in categories such as Outstanding Variety Special (Live), Outstanding Directing, Outstanding Music Direction, and Outstanding Choreography, with Roc Nation CEO Desiree Perez highlighting the collaborative effort that made the show a cultural milestone. The show included Lamar's provocative diss track "Not Like Us," which sparked significant social media attention and contributed to his critical acclaim. Lamar's previous Emmy success includes a 2022 win for the Super Bowl LVI Halftime Show, and he is competing this year against other major acts like Beyoncé, who also received four nominations for her Christmas Day halftime show. The Emmy winners will be announced in September 2025, with Lamar positioned as a leading contender due to both his Super Bowl performance and recent Grammy wins.