Estée Lauder Appoints Aude Gandon Chief Digital Marketing Officer

The Estée Lauder Companies has appointed Aude Gandon as its first Chief Digital and Marketing Officer, effective August 1, 2025, reporting directly to CEO Stéphane de La Faverie. In this newly created role, Gandon will lead the company's global digital commerce strategy, marketing, creative operations, and media initiatives, aiming to transform Estée Lauder’s digital and marketing ecosystem and strengthen its consumer-centric approach. Gandon brings extensive experience from her previous roles as global chief marketing officer at Nestlé and leadership positions at Google, where she spearheaded digital transformation and integrated brand strategies across numerous markets. Under de La Faverie’s leadership, the company is embracing AI and an omnichannel strategy to reach younger, digitally native consumers and revamp its online presence, moving away from its traditionally cautious stance on platform partnerships. Gandon’s broad remit includes overseeing precision marketing, consumer insights, retail design, and accelerating online performance, positioning her to unify the brand’s messaging across digital and physical channels to drive growth. Both Gandon and de La Faverie emphasize the importance of enhancing digital capabilities and deepening consumer connections as essential to regaining growth and relevance in the evolving beauty market.