Timbaland and Swizz Beatz are relaunching their popular battle series Verzuz on the social media platform X, formerly known as Twitter, through an exclusive distribution deal. The duo retains full ownership and creative control of Verzuz, ensuring the battles remain free to watch on X. The announcement, made alongside X owner Elon Musk during the Cannes Lions conference, has faced backlash due to Musk's controversial history with DEI and CRT. Despite criticisms, the producers are optimistic about expanding Verzuz's viewership and building new entertainment ventures on X. The partnership aims to leverage X's significant user base and aligns with the platform's strategy to diversify its content offerings.