Waitrose Launches Christmas Mystery Ad Campaign
Waitrose Launches Christmas Mystery Ad Campaign

Waitrose Launches Christmas Mystery Ad Campaign

News summary

Waitrose has launched its 2024 Christmas ad campaign titled 'Sweet Suspicion, A Waitrose Mystery', featuring a star-studded cast led by Matthew Macfadyen. The 90-second ad, directed by Lucy Forbes, presents a festive cliffhanger as a family prepares for Christmas, only to discover that their prized dessert has gone missing. The amateur detective, played by Macfadyen, embarks on a mission to find the culprit among various suspects, including a disgruntled grandma and a perfect hostess. This marks a departure from traditional Christmas advertising as Waitrose aims to keep customers engaged with a two-part thriller format that concludes with a reveal in the coming weeks. Nathan Ansell, Waitrose's Customer Director, highlighted the campaign's intent to surprise customers and add a fun twist to the holiday season. The ad also showcases a range of new festive food items, enhancing its appeal to viewers.

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