Sainsbury's Unveils BFG-Themed Christmas Advert

Sainsbury's has unveiled its 2024 Christmas advert, featuring the beloved character from Roald Dahl's story, the Big Friendly Giant (BFG), alongside a real-life store employee named Sophie. The enchanting advert showcases their whimsical culinary adventure as they source festive ingredients from Sainsbury's, highlighting the retailer's commitment to providing quality food for the holiday season. With a heartwarming message delivered by Stephen Fry, the ad aims to evoke nostalgia and joy, encouraging customers to create memorable Christmas moments with family and friends. Emma Bisley, Sainsbury’s Head of Campaigns, emphasized the importance of creating unforgettable experiences during the festive season. The collaboration with the Roald Dahl Story Company is seen as a unique opportunity to connect with the audience through the enduring charm of the BFG. This creative effort combines animation and puppetry to bring the magical story to life, delighting viewers across the UK.