Fanatics Launches NFL Ad Campaign Featuring Livvy Dunne

Fanatics Sportsbook has launched a new football season advertising campaign featuring gymnast and social media influencer Livvy Dunne, headlining the digital series "Explained by Livvy Dunne." The campaign, directed by Grammy-winning filmmaker Calmatic, highlights Fanatics' key offerings such as the Gameday Guarantee, Fair Play™ expanded to cover the entire first half of professional football games for player injuries, and the FanCash rewards program redeemable across the Fanatics ecosystem. The ads, set in iconic locations like the Rose Bowl Stadium and featuring playful, humorous scenarios, debut the new tagline "Winning Hits Different Here" and aim to engage both existing and new bettors. Fanatics positions itself as the fastest-growing sportsbook in America, available in 22 states and Washington D.C., leveraging Dunne's cultural influence and large social media following to expand its reach. The campaign runs across major TV networks, digital platforms, podcasts, and social media, with plans to continue the "Explained by" series featuring other spokespersons later in the year. Executives emphasize the brand’s disruptive approach and focus on delivering a premium, fan-first betting experience.