American Gaming Association anticipates $3.1 billion in March Madness bets

As March Madness approaches, the American Gaming Association (AGA) anticipates a significant increase in sports betting, projecting $3.1 billion in wagers for the NCAA tournaments, up from $2.7 billion in 2024. This surge in betting coincides with Problem Gambling Awareness Month, highlighting concerns over gambling addiction, particularly among young adults who are increasingly participating in sports betting. Experts emphasize the need for education and support to address potential gambling issues, with signs of addiction including social withdrawal and financial problems. In North Carolina, where sports betting has been legal for a year, authorities are exploring ways to better inform college students about the risks associated with betting. The AGA is also promoting responsible gaming through its Keep Your Cool campaign as betting becomes more accessible nationwide. The rise in legal sports betting raises questions about regulation and the impact on vulnerable populations, particularly college students.