Wicked Sparks Controversy Over Phone Use

The theatrical release of 'Wicked' has sparked controversy over audience behavior, particularly regarding the use of cell phones during screenings. Following a viral post from an Ariana Grande fan account encouraging viewers to share photos, many patrons have taken to social media to post images of the film, which some critics label as disruptive and a breach of theater etiquette. Film experts, including USC professor Jason E. Squire, have condemned this behavior as 'intolerable,' advocating for stricter enforcement of no-phone policies. Alamo Drafthouse and AMC Theatres have publicly discouraged phone use during screenings, emphasizing the importance of preserving the communal viewing experience. Despite the backlash, 'Wicked' has achieved record-breaking box office numbers, highlighting the influence of younger, social media-driven audiences. The ongoing debate reflects a cultural shift that prioritizes personal expression over shared etiquette in cinematic spaces.