Frances Tiafoe Signs with Lululemon for 2025

Frances Tiafoe, a prominent American tennis player, has signed a new sponsorship deal with Lululemon, marking a significant shift from his previous association with Nike, especially in his footwear choice. Tiafoe will debut his partnership with Lululemon at the 2025 Australian Open, wearing a custom outfit in 'passionate pink', reflecting both performance and style. The deal with Lululemon allows Tiafoe to contribute to the design and testing of new tennis apparel, enhancing the brand's presence in the sport alongside Canadian tennis star Leylah Fernandez. Interestingly, Tiafoe was seen practicing in Melbourne with K-Swiss sneakers, diverging from his typical Nike gear, which he had worn since 2016, a period that included his semifinal appearances in the US Open. Additionally, Tiafoe expressed his admiration for fellow American Denis Kudla, who recently retired after the United Cup victory.