Ben Shelton Joins Thorne as Brand Ambassador for Sports Performance Line

American tennis star Ben Shelton has been announced as the face of Thorne's new Sports Performance campaign, aligning with the launch of their on-the-go product line featuring Daily Electrolytes. Shelton, an authentic long-time user of Thorne's science-backed supplements, emphasized the importance of trust and product safety, noting Thorne's rigorous testing standards and clean reputation, which are particularly valued given past controversies in sports supplements. The campaign includes a cinematic hero film directed by Grammy-winner Jack Begert, highlighting both Shelton's athletic prowess and the brand's commitment to honest, effective performance solutions. Shelton described the partnership as a natural fit, aligning with his personal values and selective approach to endorsements. He expressed excitement about representing a brand he genuinely uses and believes in, viewing the collaboration as a significant and rewarding milestone in his young career. The campaign targets both elite athletes and everyday users seeking reliable performance enhancement.