FIFA plans $1bn revenue from Women’s World Cup expansion

FIFA President Gianni Infantino announced a target of $1 billion in revenue from the Women's World Cup, a significant increase from the 2023 tournament which broke even after generating over $570 million. The 2027 Women's World Cup will be hosted by Brazil, marking the first time the event takes place in South America, while the United States is set to host the expanded 48-team tournament in 2031. Infantino emphasized the exponential growth and importance of women's football, highlighting its potential for large audiences and impact as a team sport for women. He also noted the vast potential for football revenue generation outside Europe, particularly in countries like Saudi Arabia and the United States. Saudi Arabia is recognized for its progress in women's football, including the establishment of a women's league and national team, which contributes to the sport's global growth and economic impact. Infantino projected that if regions outside Europe achieve just 20% of Europe's football activity, the global GDP impact of football could exceed half a trillion dollars.