Moncler Unveils Collection at Shanghai Fashion Week

Moncler unveiled its latest collection, 'The City of Genius,' at Shanghai Fashion Week, showcasing collaborations with high-profile artists and designers including A$AP Rocky, Willow Smith, and Edward Enninful. The initiative, spearheaded by CEO Remo Ruffini, emphasizes co-creation as a core aspect of Moncler's identity, which dates back to its founding in 1952. Despite facing economic challenges in the global luxury market, Moncler reported an 11% revenue increase, largely driven by Chinese consumers. Ruffini highlighted Shanghai's vibrant spirit as a fitting backdrop for the event, which aims to inspire creativity across cultural boundaries. The collection was designed with a focus on combining functionality and fashion, particularly for extreme weather conditions. Moncler's approach to collaboration reinforces its commitment to innovation within the luxury fashion sector.