Kentucky Launches $3.6M Youth Drug Prevention Campaign

Kentucky Attorney General Russell Coleman has launched the "Better Without It" campaign, a youth-centered drug prevention initiative in collaboration with coaches and student-athletes from the University of Kentucky, University of Louisville, and Western Kentucky University. This innovative program, backed by a $3.6 million proposal from the Kentucky Opioid Abatement Advisory Commission, aims to promote a drug-free lifestyle by engaging young people on social media and at sporting events. Student-athletes will serve as positive role models, encouraging their peers to make independent decisions and understand the dangers of drug use. Coleman emphasized the importance of using influential figures in college athletics to deliver this crucial message to the Commonwealth's youth. The campaign is modeled after successful initiatives in Florida and seeks to unite rivals in the common goal of combating drug abuse. Officials hope that by addressing this issue early, they can foster a healthier future for the state's younger generations.