European Commission Halts Mars $36 Billion Kellanova Acquisition Review Pending Data

The European Commission has temporarily paused its antitrust investigation into Mars' $36 billion acquisition of Kellanova, pending the submission of key information requested from the companies. The pause suspends the original decision deadline of October 31, with the review to resume once the data is provided and a new deadline set. The Commission's investigation centers on concerns that the merger could increase consumer prices and reduce competition, given Mars' already significant market share in certain EU countries. This move contrasts with the U.S. Federal Trade Commission, which approved the acquisition earlier in 2025 without restrictions after a thorough review. Mars' acquisition would consolidate major brands like Pop Tarts, Rice Krispies, Pringles, and Twix under one ownership, expanding its snacks portfolio significantly. Market analysts currently hold a "Hold" rating on Kellanova's stock, with some suggesting potential overvaluation amid the ongoing regulatory scrutiny.