Mitch Griffiths Showcases Unsettling Realism at Sacred and Profane Exhibition

The legacy of 'The Blair Witch Project' has been examined 25 years after its release, highlighting its profound impact on the horror genre and its innovative marketing strategies. The film grossed approximately $250 million on a modest budget, leading to a sequel, 'Book of Shadows,' which received mixed reviews and failed to capture the original's magic. Despite its shortcomings, the franchise has spawned video games, merchandise, and a continued interest from fans. The original film's found footage style and immersive storytelling set a precedent that remains influential in modern horror. Meanwhile, contemporary artists like Ed Atkins and Mitch Griffiths are exploring themes of grief, consumerism, and the intersection of classical techniques with modern narratives in their work, pushing the boundaries of traditional art forms. These evolving artistic expressions reflect a broader cultural dialogue about identity and societal anxieties today.